Client:
BT

Role: 
Design Direction

BT Hope United:

Recent research, commissioned by BT, found that 1 in 10 people have received online abuse in the past year. And so, to tackle online hate ahead of the UEFA European Championships, BT created Hope United; a diverse team of footballers who have come together from across the four nations.

Hope United's purpose is to educate the nation on how to protect themselves online and be good digital citizens.

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We collaborated with Nomad studio to create a symbol of hope and unity. This was designed as a digital-first badge, with the logo expanding into a wider graphic system, including the iconic kit worn by the players.

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