Client:
BT

Role: 
Design Direction

BT Unbreakable wi-fi:

BT and EE have teamed up to create the UK’s first unbreakable wi-fi.

The addition of an EE hybrid router means if your broadband goes down, it will automatically connect to EE’s 5G network. Our brief was to create a key visual (within the BT brand world) that could work across TV, OOH, Press, Social and film, visualising the unbreakable message.

ben

Working closely with typographer Ben Fearnley, we developed a type treatment built from light that felt dynamic, energetic and connected.

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