BT Unbreakable wi-fi:
BT and EE have teamed up to create the UK’s first unbreakable wi-fi.
The addition of an EE hybrid router means if your broadband goes down, it will automatically connect to EE’s 5G network. Our brief was to create a key visual (within the BT brand world) that could work across TV, OOH, Press, Social and film, visualising the unbreakable message.
Working closely with typographer Ben Fearnley, we developed a type treatment built from light that felt dynamic, energetic and connected.