Client:
BT

Role: 
Design Direction

BT Halo: 

Halo is a new product from BT, converging broadband, mobile and phone plan. It is set out to redefine connectivity in and out of the home. The campaign used characters from different age groups and backgrounds to visualise connecting the nation.

For the OOH, we worked with photographer, Rick Guest, to shoot the characters from the TV. The art direction used pink and blue hues to compliment the brand colour palette.

Photography
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